How Much Are TikTok Ads?

TikTok has been rapidly growing over the past few years as one of the most popular video-sharing platforms in recent history. Its unique, creative content style and reach across 150 countries offers a tremendous opportunity for businesses of all types. Its relatively low costs compared to other social media platforms and high user engagement rates mean that it has the potential to yield some of the highest ROI’s in all of advertising. However, the platform can also be very expensive if brands don’t focus on creating high-performing content.

Fortunately, how much are TikTok ads are still quite young. In 2022, social networks generated $262 billion in ad revenue, and TikTok has quickly taken a substantial chunk of that pie. Unlike other social media sites, which have strict minimum advertising budgets and flat fees attached to certain ads, Tik Tok has a more user-friendly self-service ad platform that allows brands of all sizes to advertise on the app.

TikTok Spark Ads:

Spark ads cost about $10 per 1,000 impressions, which is the same as native in-feed ads. These ads are designed to appear in the main viewport of the TikTok app and feature a 157% higher 6-second view-through rate and a 134% higher completion rate than standard video content.

TikTok Brand Takeover Ads:

A brand takeover ad plays as soon as users open the TikTok app and can include either a full-screen image ad or 3-5-second video. These ads are the priciest type of ad on TikTok and claim to have a 67 percent effectiveness rate.