A Check List of Email Addresses to Ensure Deliverability

Check list of email addresses is one of the most important marketing assets any business has. However, it can be easy to make mistakes that can derail your campaign before it even starts. These mistakes can embarrass your brand, hurt your reputation and potentially prevent you from reaching your email marketing goals. Fortunately, these errors are easy to avoid with an email checklist that provides a simple step-by-step process to ensure you’ve checked off all the right items before sending your next message.

Checking the Validity of an Email: Methods and Best Practices

Whether you’re sending out a remarketing email or a reengagement campaign, it’s essential to ensure that your emails are delivered to the correct recipients. If someone receives a newsletter they didn’t sign up for, it may cause them to unsubscribe or even report your email as spam. To help reduce this risk, always test your email campaigns on a small group of recipients to verify that all images are rendering properly, that the email content looks good on mobile devices and laptops, and that all links work as expected.

To help prevent these errors, it’s also a good idea to use email verification tools that can identify formatting errors such as missing “@” symbols and spaces, invalid characters or non-functional domain names. Email validation also helps reduce bounce rates by identifying and removing inactive or unresponsive email addresses from your email lists before they can cause any damage to your deliverability. This prevents email service providers from sending your messages to junk or spam folders, and it saves you time and money by focusing your efforts on active, engaged recipients.