5 Methods to Check Email Validity
Email verification is a crucial step in any online marketing campaign. If you don’t check email validity before sending out a newsletter or other marketing materials, many of your recipients will never receive your messages. In addition, your email provider may mark you as a spammer and you could find yourself on email blacklists, which will hurt your email deliverability. This article will show you five methods to check email validity and why you should always verify email addresses before using them in a marketing campaign.
Why Checking Email Validity Is Key for Your Marketing Campaign
The first method to check if an email address is valid is to use a validation tool. These tools will help you ensure that the syntax of an email is correct, including the @ symbol and a domain name. They also make sure that the email is valid by pinging the SMTP server to see if it’s up and running and accepting messages.
Another way to check if an email address is valid involves performing a DNS lookup on the domain name associated with the email. This looks up the DNS records to determine whether or not an SMTP server is configured for that domain name, and if so, what type of SMTP service is in place. If this step is performed correctly, an SMTP server record should be returned and it will be confirmed that the mailbox exists.
Another method to check if an email address is accurate and valid is to use social media platforms like Facebook or LinkedIn. Using these platforms to validate an email is a quick and easy way to find out more about the person behind the email address, and can provide clues about the authenticity of the address. For example, a Facebook or LinkedIn account with a long-standing history is likely to be real, while an account that has been created recently is probably not.…