5 Ways AI Merchandising Tools Can Help Retailers
When it comes to merchandising, AI merchandising can make merchandisers smarter, faster, and more productive—all while boosting customer satisfaction. AI can help with everything from analyzing trends to automating mundane tasks. Here’s how.
The best digital merchandising tools are not only fast, but also smart and responsive to real-time changes. Fed with a constant stream of new data, AI can respond to fluctuations in demand, product inventory levels, and prices in a fraction of the time that it would take humans.
Generative AI can uncover ecommerce data like order and search history to provide personalized recommendations for customers. This type of personalization makes customers feel understood and engaged, which boosts conversions.
The Benefits of Implementing AI Merchandising in Your Business
Visual merchandisers can use a suite of AI-based tools to automate tasks, including generating images, localizing descriptions, and creating product category names that are highly relevant to customers’ searches. This allows merchandisers to focus more time on strategy and less time on day-to-day rote chores.
AI can analyze customer feedback and sentiment to reveal granular insights about what’s working and not. This insight can be used to optimize products, inform marketing campaigns, and increase online sales.
Using an AI-powered visual merchandising tool, retailers can evaluate videos and images of store displays and layouts to identify opportunities for improvement. This is a powerful way to reduce costs, work more efficiently during peak shopping season, and drive revenue.
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